Are you expected to do more with your marketing budget this year?

It’s a common issue for many companies. There is always a drive to reduce spend and costs. Naturally, one of the things that comes under pressure at these times is the print budget. We want to help you make the most of limited resources. So here are five ways that you can reduce your print spend without having to stop printing the same number of items.




1. Choose an economic specification

Often people over-specify their print. Do you need your leaflet to be on the best quality paper? For instance, choosing a heavy 200gsm silk rather than a much lighter 120gsm uncoated can add nearly 50% to the cost of printing a leaflet.


This is where using an experienced printer can also help. At Aliant Brands we have an instant calculator so that you don’t have to wait for an estimator to manually calculate all the different options that you might need.


2. Order multiple jobs at the same time

If you can order more than one version of the same item at the same time, the unit cost always reduces. If you are ordering greetings cards you can reduce the unit price by up to 25% by ordering four different designs at the same time rather than separately. It really pays to do a little planning and try and batch similar jobs together.


3. Manage your stock

The unit price of a product always reduces if you order more items. So have a think about what you are likely to need over the coming weeks and months. For instance, you will find it much more economical to order leaflets or business cards at the same time for the next couple of events, rather than making two separate orders.


4. Plan ahead

We are used to helping people out with rush jobs. For many of our products, we despatch the same day as long as you supply us with press ready PDF files by the deadline (usually around the middle of the day). However, we have to make an extra charge for this: it is less efficient for us to print when we have less notice and the delivery charges are higher. On the other hand, we can plan more efficiently and obtain lower delivery charges if we have more time. So, where possible, try and order ahead. You will find that we offer reduced prices if you give us longer to produce a job.


What is the cost if you don’t use these strategies?

Print is still a vital marketing tool for many companies. If you reduce the amount of print then you will very likely reduce the number of sales that you make. In the US Retailers J. Jill and Nordstrom both cut sales forecasts after reducing their direct mail activity. Co-President Erik B. Nordstrom said that the cause in their drop in sales was directly related to them using less print. The same could happen to you.


Make sure you buy your print efficiently and make the most of your budgets!



About Aliant Brands

Aliant Brands is a marketing services and promotional products agency based in Britain. We are a team of doers who are obsessed with delivering the best solutions ever. We are brand evangelists, designers and developers. We empower brands and deliver solutions. For more information, visit